Resourcing and building Marketing teams

Critical to the success of a marketing function within an organisation is how the marketing resources are organised and deployed.

These will include not only the core marketing team, but also marketing-related roles in the wider organisation, and outsourced and supplier resources where specialist or short term expertise is required.

Introducing a marketing consultant from outside the organisation can help a team to break out of the constraints of what they have done to date, and look with a fresh eye at new approaches to marketing their brand and products.

And our ability to mentor these staff will leave a legacy of individuals better prepared to step up to the challenge when we are long gone.

We have developed or restructured marketing departments in different organisations, with a track record of successfully uplifting the performance of the whole function.